Our client, an expanding law firm located in Fairfield County, Connecticut and in Florida, seeks Director of Marketing & Business Development. This role is responsible for developing and overseeing the implementation of the firm’s marketing and business development strategies, supporting the firm’s strategic growth plan, and ensuring a positive representation of the firm’s image and brand.
The Director of Marketing & Business Development will manage interactions with team leadership, oversee projects and processes, collaborate with the firm’s attorneys, and serve as a liaison with other departments and staff across the firm. Additionally, this position involves direct engagement with clients, prospects, and referrals.
This Director of Marketing and Business Development role is a leadership position reporting directly to the Firm’s Management Committee and the Chief Operating Officer.
Responsibilities – Director of Marketing and Business Development
-Idea generation and implementation of marketing campaigns and business development strategies.
-Develop and facilitate annual marketing plans, firmwide as well as for individual attorneys.
-Develop brand objectives and sets benchmarks that facilitate firm growth.
-Determine target markets, analyze competitive intelligence and develop market entry strategies.
Public Relations and Digital Marketing
- Oversee all media relations and digital marketing.
-Direct the design and content of the firm’s website.
-Direct the design of graphics related to the firm’s internal newsletter.
-Manage the firm’s social media presence.
-Produce press releases, articles, webinars, and the firm’s bi-weekly e-newsletter.
-Development, production and distribution of collateral and other promotional materials, advertising and announcements.
-Oversee the firm’s CRM system including the training of all users.
-Prepare and analyze reports to determine ROI relative to the allocation of resources.
Budgeting - Marketing Budget
-Prepare annual budgets based on strategies developed in conjunction with stakeholders and administer same throughout the year.
-Review and approve all marketing-related expense reports.
-Reconcile the marketing budget in live time and review monthly budget reports from the Finance Department.
-Forecast marketing and business development expenses and regularly report same to management.
Events & Seminars
-Oversee the planning and execution of all attorney participation in industry conferences, seminars, and webinars, as well as firm-sponsored marketing events, including attendee communications, registration management, venue, food/beverage needs, entertainment, and the coordination of marketing collateral and educational content, if any.
Business Development
-Reviews, drafts and executes Requests for Proposal (RFP) responses submitted by clients and potential clients.
-Review attorney business development requests and allocate marketing funds.
-Strategize with the partners on business development opportunities and plans.
-Work with and support associate attorneys on their business development efforts.
Marketing Team Management
-Guide the marketing team’s professional growth and development, including completion of and participation in annual evaluation process.
-Managed two direct reports.
-Involved in hiring, disciplinary measures and terminations.
-Onboarding and training related to the marketing-related administrative responsibilities for this team.
About
The Marketing and Business Development Director may reside in Fairfield County, Connecticut or in Southwest Florida. The role is on-site, and afterhours and weekends may be required for events and conferences. Multi-state travel required. The Firm offers a competitive salary and benefits package, collegial working environment and a partial work from home schedule after a period of time. Qualified candidates should apply.
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